FurReal Friends is a toy brand division of Hasbro created in 2002 of robotic pets. The robotic toys range from guinea pigs, to dinosaurs. They also come in many different sizes, from being able to be held in a child's hand, to being able to be ridden by a child. And, of course, the prices range; from $6.00 to $300.00. All of the toys move in some way, making the toy more lifelike. The FurReal Friends slogan is, They love you for real, FurReal Friends but as of 2013, is My best friends are FurReal Friends.